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Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim; Toporowski, Waldemar; Dannewald, Till; … - In: Journal of retailing and consumer services 34 (2017), pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
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The impact of promotions on consumer choices and preferences in out-of-stock situations
Diels, Jana Luisa; Wiebach, Nicole; Hildebrandt, Lutz - In: Journal of retailing and consumer services 20 (2013) 6, pp. 587-598
Persistent link: https://www.econbiz.de/10010172105
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Explaining customers' switching patterns to brand delisting
Wiebach, Nicole; Hildebrandt, Lutz - In: Journal of retailing and consumer services 19 (2012) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10009821621
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Explaining customers' switching patterns to brand delisting
Wiebach, Nicole; Hildebrandt, Lutz - In: Journal of retailing and consumer services 19 (2012) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10009507915
Cover Image
The impact of promotions on consumer choices and preferences in out-of-stock situations
Diels, Jana Luisa; Wiebach, Nicole; Hildebrandt, Lutz - In: Journal of retailing and consumer services 20 (2013) 6, pp. 587-598
Persistent link: https://www.econbiz.de/10010128296