Influencer marketing is an increasingly significant research topic, but there is a research gap when it comes to utilizing data from social media influencers' online community to identify novel consumer groups through market segmentation. To achieve this, a case study of 50 Instagram Fashion...

This paper examines the effects of a sustainable destination image on residents' satisfaction and pro-sustainable behavior considered through positive word-of-mouth (WOM) and engagement in sustainable tourism practices. The paper also explains the moderating role of two demographic variables,...