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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
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Beziehungsmarketing
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Park, Jungkun
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Paul, Justin
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Talwar, Shalini
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Otterbring, Tobias
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Quach, Sara
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Sands, Sean
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Islam, Tahir
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Bogomolova, Svetlana
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Elms, Jonathan
8
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8
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
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579
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International journal of game theory : official journal of the Game Theory Society
571
Journal of Consumer Marketing
562
Journal of marketing research : JMR
557
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552
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ECONIS (ZBW)
2,523
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1
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1
Born for marketing? : the effects of virtual versus human influencers on
brand
endorsement effectiveness : the role of
advertising
recognition
Deng, Fengyi
;
Tuo, Muyuan
;
Chen, Si
;
Zhang, Zichen
- In:
Journal of retailing and consumer services
80
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015114723
Saved in:
2
Interplays between manufacturer
advertising
and retailer store
brand
introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Going up or down? : effects of power deprivation on luxury consumption
Koo, Jayoung
;
Im, Hyunjoo
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 443-449
Persistent link: https://www.econbiz.de/10012115173
Saved in:
5
Inclusive
advertising
featuring disability on instagram : effect on consumer well-being,
brand
engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
6
The role of
brand
exposure and experience on
brand
recall : product durables vis-à-vis FMCG
Baumann, Chris
;
Hamin, Hamin
;
Chong, Amy
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 21-31
Persistent link: https://www.econbiz.de/10010503938
Saved in:
7
Getting to know you : social media personalization as a means of enhancing
brand
loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
8
When luxury
brands
meet China : the effect of localized celebrity endorsements in social media marketing
Yu, Shubin
;
Hu, Yangjuan
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238317
Saved in:
9
Bridging the online offline gap : assessing the impact of
brands
' social network content quality on
brand
awareness and purchase intention
Dabbous, Amal
;
Barakat, Karine Aoun
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171817
Saved in:
10
The role of involvement : investigating the effect of
brand
's social media pages on consumer purchase intention
McClure, Clair
;
Seock, Yoo-Kyoung
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171949
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