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Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune; Lim, Rachel Esther - In: Journal of retailing and consumer services 74 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
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Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha; Patel, Jayesh; Kumar, Sampath K. - In: Journal of retailing and consumer services 74 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
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More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun; Pang, Jiecong; Dong, Xuebing - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
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How social capital builds online brand advocacy in luxury social media brand communities
Wong, Amy - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014235383
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Watching is valuable : consumer views : content consumption on OTT platforms
Chakraborty, Debarun; Siddiqui, Mujahid; Siddiqui, Aaliyah - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014235399
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Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal; Juju, Undang; Sucherly; Arizal N; Waldelmi, Idel - In: Journal of retailing and consumer services 70 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
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Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio; Belanche, Daniel; Fernández, Ana; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
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Designing marketing content for social commerce to drive consumer purchase behaviors : a perspective from speech act theory
Wang, Fei; Xu, Haifeng; Hou, Ronglin; Zhu, Zhen - In: Journal of retailing and consumer services 70 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014239851
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Exploring customer concerns on service quality under the COVID-19 crisis : a social media analytics study from the retail industry
Li, Xinwei; Xu, Mao; Zeng, Wenjuan; Tse, Ying Kei; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014239860
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The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree; Chung, Te-Lin Doreen; Fiore, Ann Marie - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239877