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Storytelling during retail sales encounters
Gilliam, David A.; Zablah, Alex R. - In: Journal of retailing and consumer services 20 (2013) 5, pp. 488-494
Persistent link: https://www.econbiz.de/10010142747
Cover Image
Storytelling during retail sales encounters
Gilliam, David A.; Zablah, Alex R. - In: Journal of retailing and consumer services 20 (2013) 5, pp. 488-494
Persistent link: https://www.econbiz.de/10009768987
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A model of consumer's retail atmosphere perceptions
Rayburn, Steven W.; Voss, Kevin E. - In: Journal of retailing and consumer services 20 (2013) 4, pp. 400-407
Persistent link: https://www.econbiz.de/10010121688
Cover Image
A model of consumer's retail atmosphere perceptions
Rayburn, Steven W.; Voss, Kevin E. - In: Journal of retailing and consumer services 20 (2013) 4, pp. 400-407
Persistent link: https://www.econbiz.de/10009755362
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M-atmospherics : from the physical to the digital
Rayburn, Steven W.; Anderson, Sidney T.; Zank, Gail M.; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209496