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~isPartOf:"Journal of retailing and consumer services"
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A commentary on "conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity"
Pappu, Ravi
;
Quester, Pascale
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012431704
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