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Steering customers to the online channel: The influence of personal relationships, learning investments, and attitude toward the firm
Herhausen, Dennis; Schögel, Marcus; Schulten, Matthias - In: Journal of retailing and consumer services 19 (2012) 3, pp. 368-380
Persistent link: https://www.econbiz.de/10009967389
Cover Image
Steering customers to the online channel : the influence of personal relationships, learning investments, and attitude toward the firm
Herhausen, Dennis; Schögel, Marcus; Schulten, Matthias … - In: Journal of retailing and consumer services 19 (2012) 3, pp. 368-379
Persistent link: https://www.econbiz.de/10009541780