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Beyond mean estimates of price and promotional effects in scanner-panel sales–response regression
Haupt, Harry; Kagerer, Kathrin - In: Journal of retailing and consumer services 19 (2012) 5, pp. 470-484
Persistent link: https://www.econbiz.de/10009998752
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Beyond mean estimates of price and promotional effects in scanner-panel sales-response regression
Haupt, Harry; Kagerer, Kathrin - In: Journal of retailing and consumer services 19 (2012) 5, pp. 470-483
Persistent link: https://www.econbiz.de/10009613747
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Flexible estimation of price response functions using retail scanner data
Steiner, Winfried J.; Brezger, Andreas; Belitz, Christane - In: Journal of retailing and consumer services 14 (2007) 6, pp. 383-393
Persistent link: https://www.econbiz.de/10003584773
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Flexible estimation of price response functions using retail scanner data
Steiner, Winfried J.; Brezger, Andreas; Belitz, Christiane - In: Journal of retailing and consumer services 14 (2007) 6, pp. 383-393
Persistent link: https://www.econbiz.de/10007795251