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Segmenting multichannel consumers across search, purchase and after-sales
Sands, Sean; Ferraro, Carla; Campbell, Colin L. - In: Journal of retailing and consumer services 33 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011598574
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Tricks of the trade : understanding and utilizing influencer tactics to improve retailer performance
Rosengren, Sara; Campbell, Colin L.; Farrell, Justine Rapp - In: Journal of retailing and consumer services 79 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015100913
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Sonic sensations : navigating the mixed outcomes of ASMR in retail advertising
Cohen, Justin; Sands, Sean; Campbell, Colin L.; … - In: Journal of retailing and consumer services 80 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10015114670
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Ad creativity in a negative context : how a thanking message frame enhances purchase intention in times of crisis
Demsar, Vlad; Sands, Sean; Rosengren, Sara; Campbell, … - In: Journal of retailing and consumer services 64 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209573