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Effects of loyalty program rewards on store loyalty
Meyer-Waarden, Lars - In: Journal of retailing and consumer services 24 (2015), pp. 22-32
Persistent link: https://www.econbiz.de/10010528622
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Consumers' implicit attitudes toward corporate social responsibility and corporate abilities : examining the influence of bank governance using the implicit association test
Lecuyer, Charlotte; Capelli, Sonia; Sabadie, William - In: Journal of retailing and consumer services 61 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012581857
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Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars; Bruwer, Johan; Galan, Jean-Philippe - In: Journal of retailing and consumer services 71 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014261175