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The effect of default options on choice—Evidence from online product configurators
Herrmann, Andreas; Goldstein, Daniel G.; Stadler, Rupert; … - In: Journal of retailing and consumer services 18 (2011) 6, pp. 483-492
Persistent link: https://www.econbiz.de/10009331047
Cover Image
The effect of default options on choice : evidence from online product configurators
Herrmann, Andreas; Goldstein, Daniel G.; Stadler, Rupert; … - In: Journal of retailing and consumer services 18 (2011) 6, pp. 483-491
Persistent link: https://www.econbiz.de/10009375667