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~isPartOf:"Journal of retailing and consumer services"
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Journal of retailing and consumer services
Economics Papers from University Paris Dauphine
7,562
Economics Thesis from University Paris Dauphine
228
Post-Print / HAL
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Open Access publications from Université Paris-Dauphine
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Journal of business ethics : JOBE
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International journal of advertising : the quarterly review of marketing communications
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Competitive advertising within store flyers: A win–win strategy?
Mimouni Chaabane, Aîda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-487
Persistent link: https://www.econbiz.de/10008639773
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2
Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
Saved in:
3
Using the Evaluative Space Grid to better capture manifest ambivalence in customer satisfaction surveys
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 285-295
Persistent link: https://www.econbiz.de/10011883216
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