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Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars; Bruwer, Johan; Galan, Jean-Philippe - In: Journal of retailing and consumer services 71 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
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An investigation of consumers' self-control mechanisms when confronted with repeated purchase temptations: Evidence from online private sales
Ayadi, Nawel; Giraud, Magali; Gonzalez, Christine - In: Journal of retailing and consumer services 20 (2013) 3, pp. 272-281
Persistent link: https://www.econbiz.de/10010108819