Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of complementarity an...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Enhancement effect
2
Konsumentenverhalten
2
Alcohol consumption
1
Alcohol policy
1
Alcohol priming
1
Alcoholic beverage
1
Alkoholisches Getränk
1
Alkoholkonsum
1
Alkoholpolitik
1
Anchoring and adjustment
1
Bundling
1
Bundling strategy
1
Categorisation
1
Complementarity
1
Leistungsbündel
1
Product quality
1
Produktqualität
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Khandeparkar, Kapil
2
Motiani, Manoj
1
Published in...
All
Journal of retailing and consumer services
IIMA Working Papers
2,514
Marketing Intelligence & Planning
2
Asia Pacific journal of marketing and logistics
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
Working paper / Indian Institute of Management, Ahmedabad
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of complentarity and partner price level in new product introduction strategy using bundle offers : a study on the quality perception of bundle components
Khandeparkar, Kapil
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 992-1000
Persistent link: https://www.econbiz.de/10010437696
Saved in:
2
The effect of alcohol consumption and contextual cues on the evaluation of new brands of alcoholic beverages at the POS
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012269036
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
