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Capturing implicit texture-flavour associations to predict consumers' new product preferences
Cuny, Caroline; Petit, Cécile; Allain, Gaël - In: Journal of retailing and consumer services 61 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012581854
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Impact of shared history on customers' service evaluations
Al Hakim, Zeina T.; Sengupta, Sanchayan; Cuny, Caroline - In: Journal of retailing and consumer services 55 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012268822
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Brand preference in the face of control loss and service failure : the role of the sound of brands
Khenfer, Jamel; Cuny, Caroline - In: Journal of retailing and consumer services 55 (2020), pp. 1-6
Persistent link: https://www.econbiz.de/10012269073