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~isPartOf:"Journal of retailing and consumer services"
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MARKETING STRATEGIES AMID PROL...
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Marketing management
112
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Consumer behaviour
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Yan, Ruiliang
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Journal of retailing and consumer services
Journal of business research : JBR
437
NBER working paper series
419
NBER Working Paper
359
Working paper / National Bureau of Economic Research, Inc.
345
Industrial marketing management : the international journal for industrial and high-tech firms
292
SpringerLink / Bücher
287
European Journal of Marketing
218
Journal of strategic marketing
210
Strategic Direction
197
MPRA Paper
167
Discussion paper series / IZA
162
Ovidius University Annals, Economic Sciences Series
155
Economics Papers from University Paris Dauphine
151
Journal of Consumer Marketing
151
Discussion paper / Centre for Economic Policy Research
143
European journal of marketing : EJM
140
Journal of marketing management : MM
139
IZA Discussion Paper
138
Journal of marketing communications
138
Marketing Intelligence & Planning
138
Journal of the Academy of Marketing Science
132
Springer eBook Collection
128
Europäische Hochschulschriften / 5
127
Journal of marketing
121
The journal of business & industrial marketing
115
Marketing intelligence & planning
109
Working paper
109
CESifo working papers
104
Intereconomics : review of European economic policy
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Problems of economic transition
83
Journal of Accounting and Management Information Systems (JAMIS)
82
Journal of Product & Brand Management
82
Business horizons
75
Cogent business & management
75
Gabler Edition Wissenschaft
75
International Marketing Review
72
International Journal of Bank Marketing
71
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Is doing right all that matters in sustainability marketing? : the role of fit in sustainable marketing strategies
Gleim, Mark R.
;
McCullough, Heath
;
Sreen, Naman
;
Pant, …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014235389
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2
Understanding fraudulent returns and mitigation strategies in multichannel retailing
Zhang, Danni
;
Frei, Regina
;
Senyo, P. K.
;
Bayer, Steffen
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014235393
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3
Channel strategies for dual-channel firms to counter strategic consumers
He, Peng
;
He, Yong
;
Zhou, Li
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240301
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4
The role of influencer-follower congruence in the relationship between influencer marketing and purchase behaviour
Venciute, Dominyka
;
Mackeviciene, Ieva
;
Kuslys, Marius
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372610
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5
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
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6
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
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7
Towards a hierarchical theory of shopping motivation
Wagner, Tillmann
;
Rudolph, Thomas
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 415-429
Persistent link: https://www.econbiz.de/10008654216
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8
How storefront displays influence retail store image
Cornelius, Britta Elisabeth
;
Natter, Martin
;
Faure, Corinne
- In:
Journal of retailing and consumer services
17
(
2010
)
2
,
pp. 143-151
Persistent link: https://www.econbiz.de/10003956377
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9
The profit benefits of bundle pricing of complementary products
Yan, Ruiliang
;
Bandyopadhyay, Subir
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 355-361
Persistent link: https://www.econbiz.de/10009232566
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10
Bundling products to success : the influence of complementarity and advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
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