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~isPartOf:"Journal of retailing and consumer services"
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Virtually human : anthropomorphism in virtual influencer marketing
Dabiran, Ehsan
;
Farivar, Samira
;
Wang, Fang
;
Grant, Gerald
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015098484
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