Narrow search
Showing 1 - 2 of 2
Cover Image
The expected benefit as determinant of deal-prone consumers' response to sales promotions
Palazon, Mariola; Delgado-Ballester, Elena - In: Journal of retailing and consumer services 18 (2011) 6, pp. 542-548
Persistent link: https://www.econbiz.de/10009331041
Cover Image
The expected benefit as determinant of deal-prone consumers' response to sales promotions
Palazon, Mariola; Delgado-Ballester, Elena - In: Journal of retailing and consumer services 18 (2011) 6, pp. 542-547
Persistent link: https://www.econbiz.de/10009375631