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The role of complentarity and partner price level in new product introduction strategy using bundle offers : a study on the quality perception of bundle components
Khandeparkar, Kapil - In: Journal of retailing and consumer services 21 (2014) 6, pp. 992-1000
Persistent link: https://www.econbiz.de/10010437696
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The effect of alcohol consumption and contextual cues on the evaluation of new brands of alcoholic beverages at the POS
Khandeparkar, Kapil; Motiani, Manoj - In: Journal of retailing and consumer services 55 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012269036
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Do time constraint and emergency purchase situation exert same influence on shopping? : a study under haptic touch influence
Abhishek - In: Journal of retailing and consumer services 30 (2016), pp. 242-251
Persistent link: https://www.econbiz.de/10011473213