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Immersion and emotional reactions to the ambiance of a multiservice space : the role of perceived congruence between odor and brand image
Errajaa, Karim; Legohérel, Patrick; Daucé, Bruno - In: Journal of retailing and consumer services 40 (2018), pp. 100-108
Persistent link: https://www.econbiz.de/10011801807
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Consumer reactions to olfactory congruence with brand image
Errajaa, Karim; Daucé, Bruno; Legohérel, Patrick - In: Journal of retailing and consumer services 52 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012132191
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A cross-category investigation into the effects of nine-ending pricing on brand choice
Ngobo, Paul-Valentin; Legohérel, Patrick; Guéguen, Nicolas - In: Journal of retailing and consumer services 17 (2010) 5, pp. 374-386
Persistent link: https://www.econbiz.de/10008441181
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A cross-category investigation into the effects of nine-ending pricing on brand choice
Ngobo, Paul-Valentin; Legohérel, Patrick; Guéguen, Nicolas - In: Journal of retailing and consumer services 17 (2010) 5, pp. 374-385
Persistent link: https://www.econbiz.de/10008654221