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Rapport with a chatbot? : the underlying role of anthropomorphism in socio-cognitive perceptions of rapport and e-word of mouth
Fatima, Johra Kayeser
;
Khan, Md Irfanuzzaman
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462371
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