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Social commerce as social networking
Doha, Ahmed; Elnahla, Nada; McShane, Lindsay - In: Journal of retailing and consumer services 47 (2019), pp. 307-321
Persistent link: https://www.econbiz.de/10011995633
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How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali; Ishaq, Muhammad Ishtiaq; Khan, Ayesha; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
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The role of social network websites in the consumer-brand relationship
Park, Hyejune; Kim, Young-kyung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
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Instagram and YouTube bloggers promote it, why should I buy? : how credibility and parasocial interaction influence purchase intentions
Sokolova, Karina; Kéfi, Hajer - In: Journal of retailing and consumer services 53 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012171976
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What creates trust and who gets loyalty in social commerce?
Yeon, Jewoo; Park, Inyoung; Lee, Daeho - In: Journal of retailing and consumer services 50 (2019), pp. 138-144
Persistent link: https://www.econbiz.de/10012114147
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Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin; Kumar, Archana - In: Journal of retailing and consumer services 51 (2019), pp. 450-457
Persistent link: https://www.econbiz.de/10012115176
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What type of purchase do you prefer to share on social networking sites : experiential or material?
Zhang, Min; Li, Yuzhuo; Gu, Rongjie; Luo, Cheng - In: Journal of retailing and consumer services 58 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012431599
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Modeling consumer engagement on social networking sites : roles of attitudinal and motivational factors
Bailey, Ainsworth Anthony; Bonifield, Carolyn M.; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012433337
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Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan; Xie, Wenxuan; Tiberius, Victor; Qiu, Yong - In: Journal of retailing and consumer services 72 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
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"I'll buy what she's #wearing" : the roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Jin, Seunga Venus; Ryu, Ehri - In: Journal of retailing and consumer services 55 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012269021