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Do you create your content yourself? : using generative artificial intelligence for social media content creation diminishes perceived brand authenticity
Brüns, Jasper David; Meißner, Martin - In: Journal of retailing and consumer services 79 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015097552
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Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations
Oppewal, Harmen; Alexander, Andrew; Sullivan, Pauline - In: Journal of retailing and consumer services 13 (2006) 4, pp. 261-274
Persistent link: https://www.econbiz.de/10007259887
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The effects of in-store themed events on consumer store choice decisions
Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 16 (2009) 5, pp. 386-395
Persistent link: https://www.econbiz.de/10008285753
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The effects of in-store themed events on consumer store choice decisions
Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 16 (2009) 5, pp. 386-396
Persistent link: https://www.econbiz.de/10008881854
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How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 23 (2015), pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
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The effects of in-store themed events on consumer store choice decisions
Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 16 (2009) 5, pp. 386-395
Persistent link: https://www.econbiz.de/10003875625
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Where to refuel : modeling on-the-way choice of convenience outlet
Pramono, Ari; Oppewal, Harmen - In: Journal of retailing and consumer services 61 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012581914