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~isPartOf:"Journal of retailing and consumer services"
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Journal of retailing and consumer services
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Digital human calls you dear : how do customers respond to virtual streamers' social-oriented language in e-commerce livestreaming? : a stereotyping perspective
Yao, Ruiqi
;
Qi, Guijie
;
Wu, Zhiqiang
;
Sun, Hua
;
Sheng, …
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10015101047
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