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An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase
Kumar, Ashish - In: Journal of retailing and consumer services 58 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012431699
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A comparative analysis of differential consumer response across supermarket and specialty store in the candy category
Kumar, Ashish; Trivedi, Minakshi; Bezawada, Ram; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 561-570
Persistent link: https://www.econbiz.de/10010027210
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A comparative analysis of differential consumer response across supermarket and specialty store in the candy category
Kumar, Ashish; Trivedi, Minakshi; Bezawada, Ram; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 561-569
Persistent link: https://www.econbiz.de/10009655508
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Customer reactions to self-checkout discontinuance
Rinta-Kahila, Tapani; Penttinen, Esko; Kumar, Ashish; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012581860