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How social distance affects the intention and behavior of collaborative consumption : a study based on online car-hailing service
Huang, Lu; Li, Yuan; Huang, Xing; Zhou, Liying - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581880
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Visual metaphors and white space : how the visual rhetorical language in advertising influences consumer responses to paradox brands
Huang, Xiaozhi; Wei, Meiting; Cao, Xin - In: Journal of retailing and consumer services 81 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015117774