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Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews
Román, Sergio; Riquelme, Isabel P.; Iacobucci, Dawn - In: Journal of retailing and consumer services 80 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015114693
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Enhancing frontline employee support during a product-harm crisis : evidence and strategic managerial implications for firms
Pangarkar, Aniruddha; Fleischman, Gary M.; Iacobucci, Dawn - In: Journal of retailing and consumer services 66 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013209667