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~isPartOf:"Journal of retailing and consumer services"
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Austauschtheorie
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Consumer reactions
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Extremely positive and exaggerated online reviews
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Journal of retailing and consumer services
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of business research : JBR
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of marketing
10
Journal of marketing research : JMR
6
Foundations and trends in marketing : FTMKT
5
Journal of Business Research
5
Journal of marketing analytics : JMA
4
Organizational Behavior and Human Decision Processes
4
Psychology & marketing
4
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
3
Cracking the code : leveraging consumer psychology to drive profitability
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Consumer Research
3
Journal of Economic Psychology
3
Journal of business-to-business marketing
3
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of retailing
3
The journal of personal selling & sales management : JPSSM
3
The journal of services marketing
3
Vanderbilt Owen Graduate School of Management Research Paper
3
International journal of internet marketing and advertising : IJIMA
2
Journal of Services Marketing
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Kellogg on marketing
2
Marketing Science
2
Marketing and consumer psychology series
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Marketing in a digital world
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Marketing letters : a journal of research in marketing
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Psychology & Marketing
2
Psychometrika
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Review of marketing research
2
The journal of brand management : an international journal
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Advertising and consumer psychology
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Brand management ; Vol. 1
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Business horizons
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Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of retailing and consumer services
80
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015114693
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2
Enhancing frontline employee support during a product-harm crisis : evidence and strategic managerial implications for firms
Pangarkar, Aniruddha
;
Fleischman, Gary M.
;
Iacobucci, Dawn
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209667
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