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Forecasting client retention : a machine-learning approach
Schaeffer, Satu Elisa; Rodriguez Sanchez, Sara Veronica - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132236
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Are you still online or are you already mobile? : predicting the path to successful conversions across different devices
Kaatz, Christopher; Brock, Christian; Figura, Lilli - In: Journal of retailing and consumer services 50 (2019), pp. 10-21
Persistent link: https://www.econbiz.de/10012114109
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Predicting label brand loyalty : a comparison of two models using a partial least square-structural equation modeling
Karoui, Sedki; Behi, Azza Temessek; Fehri, Dorsaf; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015100806
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Mining spatial-temporal patterns from customer data to improve forecasting of customer flow across multiple sites
Liu, Hsiu-Wen - In: Journal of retailing and consumer services 79 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015100904
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Impact of marketing activities on relationship quality in the Malaysian banking sector
Al-alak, Basheer A. - In: Journal of retailing and consumer services 21 (2014) 3, pp. 347-356
Persistent link: https://www.econbiz.de/10010348751
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"Switching is easy" : service firm communications to encourage customer switching
Pick, Doreén - In: Journal of retailing and consumer services 21 (2014) 4, pp. 502-509
Persistent link: https://www.econbiz.de/10010388546
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The effect of digital design in retail banking on customers’ commitment and loyalty : the mediating role of positive affect
Reydet, Sabine; Carsana, Laurence - In: Journal of retailing and consumer services 37 (2017), pp. 132-138
Persistent link: https://www.econbiz.de/10011729734
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Customer perceptions of frontline employee service delivery : a study of Russian bank customer satisfaction and behavioural intentions
Rod, Michel; Ashill, Nicholas J.; Gibbs, Tanya - In: Journal of retailing and consumer services 30 (2016), pp. 212-221
Persistent link: https://www.econbiz.de/10011473203
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The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini; Jebrajakrithy, Charles; … - In: Journal of retailing and consumer services 26 (2015), pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
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Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581891