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Factors influencing consumers' purchase decision-making in O2O business model : evidence from consumers' overall evaluation
Wang, Chong; Wang, Yanqing; Wang, Jixiao; Xiao, Jiuling; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012581904
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Understanding shoppers' cross-channel analysis of influencing factors of online and offline channels : evidence from clothing product
Wang, Jixiao; Wang, Chong - In: Journal of retailing and consumer services 81 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015117923