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How does consumers' perception of sports stars' personal brand promote consumers' brand love? : a mediation model of global brand equity
Zhou, Fei; Mou, Jian; Su, Qiulai; Wu, Yenchun Jim - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238326
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Nicknames as identity badges : how self-reflective nicknames can facilitate users' online social interactions
Zhou, Fei; Mou, Jian; He, Meixian; Kim, Jongki - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502651