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Customer engagement in Saudi food delivery apps through social media marketing : examining the antecedents and consequences using PLS-SEM and NCA
Abbasi, Amir Zaib; Qummar, Hamza; Bashir, Shahid; Aziz, … - In: Journal of retailing and consumer services 81 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015123146
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Social media and sustainable purchasing attitude : role of trust in social media and environmental effectiveness
Zafar, Abaid Ullah; Shen, Jie; Ashfaq, Muhammad; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012666038
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Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul; Meng, Tao; Tandon, Anushree; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
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The role of blockchain-enabled traceability, task technology fit, and user self-efficacy in mobile food delivery applications
Shahzad, Khuram; Zhang, Qingyu; Zafar, Abaid Ullah; … - In: Journal of retailing and consumer services 73 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014303188