Narrow search
Showing 1 - 10 of 10
Cover Image
Opinion leadership vs. para-social relationship : key factors in influencer marketing
Farivar, Samira; Wang, Fang; Yuan, Yufei - In: Journal of retailing and consumer services 59 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012433758
Cover Image
Effective influencer marketing : a social identity perspective
Farivar, Samira; Wang, Fang - In: Journal of retailing and consumer services 67 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013364475
Cover Image
Virtually human : anthropomorphism in virtual influencer marketing
Dabiran, Ehsan; Farivar, Samira; Wang, Fang; Grant, Gerald - In: Journal of retailing and consumer services 79 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015098484
Cover Image
Dynamic impact of negative public sentiment on agricultural product prices during COVID-19
Liu, Yunqiang; Liu, Sha; Ye, Deping; Tang, Hong; Wang, Fang - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209501
Cover Image
Factors influencing consumers' purchase decision-making in O2O business model : evidence from consumers' overall evaluation
Wang, Chong; Wang, Yanqing; Wang, Jixiao; Xiao, Jiuling; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012581904
Cover Image
Profit-driven fusion framework based on bagging and boosting classifiers for potential purchaser prediction
Liu, Zhenkun; Zhang, Ying; Abedin, Mohammad Zoynul; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015100820
Cover Image
Increase hedonic products purchase intention through livestreaming : the mediating effects of mental imagery quality and customer trust
Wang, Bin; Xie, Fengyuan; Kandampully, Jay; Wang, Jin - In: Journal of retailing and consumer services 69 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013401654
Cover Image
Understanding shoppers' cross-channel analysis of influencing factors of online and offline channels : evidence from clothing product
Wang, Jixiao; Wang, Chong - In: Journal of retailing and consumer services 81 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015117923
Cover Image
Revisiting the showrooming effect on online and offline retailers : the strategic role of in-store service
Wang, Junbin; Wang, Shanshan - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209643
Cover Image
Logistics mode strategy of firms selling fresh products on e-commerce platforms with private brand introduction
Xu, Yuqiu; Wang, Jia; Cao, Kaiying - In: Journal of retailing and consumer services 73 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014303135