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Dynamic or static? : the effect of food imagery on menus on perceived food energy and purchase intention
Du, Yingying; Xingyuan, Wang - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015123660
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Keep it vague? : new product preannouncement, regulatory focus, and word-of-mouth
Xingyuan, Wang; Liu, Yun; Wang, Shuyang; Chen, Haipeng - In: Journal of retailing and consumer services 65 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013169655