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Entertainment in retailing : challenges and opportunities in the TV game console industry
Tsai, Pei-Hsuan; Chen, Chih-Jou - In: Journal of retailing and consumer services 60 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012502727
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Partnerships that go places : how to successfully market products from vendor partners at retail stores from the vendors' perspective
Tsai, Pei-Hsuan; Tang, Jia-Wei; Chen, Chih-Jou - In: Journal of retailing and consumer services 64 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209521
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Exploring consumer purchase intention in cross-boundary retail alliances with gamified OMO virtual-physical fusion services
Tsai, Pei-Hsuan - In: Journal of retailing and consumer services 77 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10014462363
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Consumers' switching intention towards E-commerce platforms' store-to-store pickup services : the application of the extended PPM model
Tsai, Pei-Hsuan; Tang, Jia-wei - In: Journal of retailing and consumer services 75 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014373374
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Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers' perspective
Tsai, Pei-Hsuan; Lin, Guan-Yi; Zheng, Yu-Lin; Chen, Yi-Chong - In: Journal of retailing and consumer services 56 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012389986
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Applying the extended UTAUT-2 to assess the factors contributing to consumers’ usage intention towards over-the-top video streaming platforms
Tsai, Pei-Hsuan; Tang, Jia-Wei; Ou, Mei-Ling - In: Journal of retailing and consumer services 81 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015117894