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Impact of movie-watching on cross-selling revenue in shopping malls : implications for post-pandemic recovery
Lee, Myounggu; Cho, Jihoon; Kim, Youngju; Kim, Hye-jin - In: Journal of retailing and consumer services 73 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014303240
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Should a small-sized store have both online and offline channels? : an efficiency analysis of the O2O platform strategy
Kim, Hongbum; Ryu, Min Ho; Lee, Daeho; Kim, Jang Hyun - In: Journal of retailing and consumer services 64 (2022), pp. 1-5
Persistent link: https://www.econbiz.de/10013209570