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What reduces product uncertainty in live streaming e-commerce? : from a signal consistency perspective
Chen, Xiayu; Shen, Junya; Wei, Shaobo - In: Journal of retailing and consumer services 74 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014364505
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The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin; Bowman, Douglas - In: Journal of retailing and consumer services 64 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
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Investigating senders' switching intention to smart lockers : an extension of push-pull-mooring model
Chen, Liuyan; Wu, Pengkun; Dou, Yudan; Wu, Yuanyuan - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364097
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The effect of consumption goals on review helpfulness : behavioral and eye-tracking research
Chen, Lele; Jing, Kunpeng; Mei, Yupeng - In: Journal of retailing and consumer services 76 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014460789