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Journal of retailing and consumer services
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A multi-analytical approach to peer-to-peer mobile payment acceptance prediction
Kalinić, Zoran
;
Marinkovic, Veljko
;
Molinillo, Sebastián
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 143-153
Persistent link: https://www.econbiz.de/10012025841
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From likes to loyalty : exploring the impact of influencer credibility on purchase intentions in TikTok
Alcántara-Pilar, Juan Miguel
;
Rodriguez-López, María …
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10015084902
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