Narrow search
Showing 1 - 9 of 9
Cover Image
Social media influencer over-endorsement : implications from a moderated-mediation analysis
Cheah, Chee Wei; Koay, Kian Yeik; Lim, Weng Marc - In: Journal of retailing and consumer services 79 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015098560
Cover Image
An equity theory perspective of online group buying
Lim, Weng Marc - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238309
Cover Image
Digital piracy among consumers in a developing economy : a comparison of multiple theory-based models
Koay, Kian Yeik; Tjiptono, Fandy; Manjit Singh Sandhu - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012268818
Cover Image
"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai; Leung, Wilson Ka-shing; Aw, Eugene Cheng-Xi - In: Journal of retailing and consumer services 66 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
Cover Image
The effects of possession- and social inclusion-defined materialism on consumer behavior toward economical versus luxury product categories, goods versus services product types, and individual versus group marketplace scenarios
Lim, Weng Marc; Phang, Cynthia Su Chen; Ling, Lim Ai - In: Journal of retailing and consumer services 56 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012389992
Cover Image
Domino effect of parasocial interaction : of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping
Nadroo, Zeeshan Majeed; Lim, Weng Marc; Naqshbandi, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015085017
Cover Image
Social isolation and risk-taking behavior : the case of COVID-19 and cryptocurrency
Lavan, Thusyanthy; Martin, Brett; Lim, Weng Marc; … - In: Journal of retailing and consumer services 81 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015116757
Cover Image
How do customers react to preferential treatment? : an affective events theory and time-lagged survey
Ul Ain, Qurat; Lim, Weng Marc; Rasool, Shahid; Zeshan, … - In: Journal of retailing and consumer services 80 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015114824
Cover Image
Marketing luxury services beyond affluence in the new normal : insights from fine dining during the coronavirus pandemic
Lim, Weng Marc; Aggarwal, Arun; Dandotiya, Ravi - In: Journal of retailing and consumer services 66 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013209691