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~isPartOf:"Journal of retailing and consumer services"
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Visual elements in advertising enhance odor perception and purchase intention : the role of mental imagery in multi-sensory marketing
Lyu, Minghui
;
Huang, Qi
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015085041
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