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Who is more likely to initiate referrals? : effect of consumer's regulatory focus on referral intention
Jin, Huijie; Lu, Shouwang; Wang, KanLiang - In: Journal of retailing and consumer services 77 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014462232
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The neurophysiological mechanisms underlying brand personality consumer attraction : EEG and GSR evidence
Xu, Zhiwei; Zhang, Miao; Zhang, Pengfei; Luo, Jiawen; … - In: Journal of retailing and consumer services 73 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014303132