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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
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Admiration emotion
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Journal of retailing and consumer services
Psychology & marketing
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International journal of hospitality management
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ECONIS (ZBW)
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The impact of online celebrity in livestreaming e-commerce on purchase intention from the perspective of emotional contagion
Meng, Lu
;
Duan, Shen
;
Zhao, Yijun
;
Lü, Kevin
;
Chen, Siyun
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665999
Saved in:
2
Prominent or subtle : the impact of brand prominence on social media advertisement engagement
Xiao, Tingwen
;
Wei, Haiying
;
Chen, Siyun
- In:
Journal of retailing and consumer services
80
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015114734
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