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Impact of seller- and buyer-created content on product sales in the electronic commerce platform : the role of informativeness, readability, multimedia richness, and extreme valence
Cai, Xiaowei; Cebollada, Javier; Cortiñas, Mónica - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014235386
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Unlocking potential : an integrated approach using PLS-SEM, NCA, and fsQCA for informed decision making
Sukhov, Alexandre; Friman, Margareta; Olsson, Lars E. - In: Journal of retailing and consumer services 74 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014364471
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Retailers' expansion mode choice in foreign markets : antecedents for expansion mode choice in the light of internationalization theories
Piot-Coupey, Karine; Burt, Steve L.; Cliquet, Gérard - In: Journal of retailing and consumer services 21 (2014) 6, pp. 976-991
Persistent link: https://www.econbiz.de/10010437699
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Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
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Personalized ads on Facebook : an effective marketing tool for online marketers
Tran, Trang P. - In: Journal of retailing and consumer services 39 (2017), pp. 230-242
Persistent link: https://www.econbiz.de/10011747844
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How to influence consumer mindset : a perspective from service recovery
Harun, Ahasan; Rokonuzzaman, Md; Prybutok, Gayle; … - In: Journal of retailing and consumer services 42 (2018), pp. 65-77
Persistent link: https://www.econbiz.de/10011826039
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Customer participation in virtual communities for local high streets
Betzing, Jan Hendrik; Kurtz, Michael; Becker, Jörg - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238337
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UK mid-market department stores : is fashion product assortment one key to regaining competitive advantage?
Donnelly, Shannon; Gee, Liz; Silva, Emmanuel Sirimal - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238355
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Consumer behaviour and disposition decisions : the why and how of smartphone disposition
Hiram Ting; Thaichon, Park; Chuah, Francis; Tan, Sharon … - In: Journal of retailing and consumer services 51 (2019), pp. 212-220
Persistent link: https://www.econbiz.de/10012115122
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Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman; Mohd-Any, Amrul Asraf; Yusniza … - In: Journal of retailing and consumer services 59 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012433421