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When less is more? : the contingent effect of product supply limitation in the release of new electronic products
Li, Hui; Xu, Yunjie; Huang, Lihua - In: Journal of retailing and consumer services 60 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012502637
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Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
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Temporary rules of retail product sales time series based on the matrix profile
Li, Hailin; Wu, Yenchun Jim; Zhang, Shijie; Zou, Jinchuan - In: Journal of retailing and consumer services 60 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10012502642
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Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou; Li, Bin; Li, Huajun; Lei, Yueqiu - In: Journal of retailing and consumer services 76 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014460856