Kotzab, Herbert; Hüseyinoğlu, Işık Özge Yumurtacı; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-14
Many consumers expect e-commerce home delivery to be sustainable and fast. To better understand the dilemma behind these requirements, we analyzed e-commerce players' practices and assessed consumers' preferences for home delivery using a mixed-methods approach. We used exploratory structured...
