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~isPartOf:"Journal of retailing and consumer services"
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Journal of retailing and consumer services
International Marketing Review
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International journal of technology marketing : IJTMkt
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Young consumers : insight and ideas for responsible marketers
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Streaming apps : what consumers value
Oyedele, Adesegun
;
Simpson, Penny M.
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 296-304
Persistent link: https://www.econbiz.de/10011808603
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Modeling word of mouth vs. media influence on videogame preorder decisions : a qualitative approach
Hernandez, Monica D.
;
Vicdan, Handan
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 401-406
Persistent link: https://www.econbiz.de/10010348745
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