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The conditional enjoyment-enhancing effect of shipping box aesthetics
Schnurr, Benedikt; Wetzels, Martin - In: Journal of retailing and consumer services 57 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012305268
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There is a secret to success : Linking customer experience management practices to profitability
Wetzels, Ruud W. H.; Klaus, Philipp; Wetzels, Martin - In: Journal of retailing and consumer services 73 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014303332