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Brand personality appeal in retailing : comparing fashion- and grocery retailing
Willems, Kim - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209586
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Editorial: special section on "Technology & Retail", linked to the 26th RARCS (Tallinn, Estonia)
Willems, Kim; Brengman, Malaika - In: Journal of retailing and consumer services 56 (2020), pp. 1-3
Persistent link: https://www.econbiz.de/10012389999
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Bargain effectiveness in differentiated store environments : the role of store affect, processing fluency, and store familiarity
Doucé, Lieve; Willems, Kim; Chaudhuri, Arjun - In: Journal of retailing and consumer services 69 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013401752
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How customers motive attributions impact intentions to use an interactive kiosk in-store
Van de Sanden, Stephanie; Willems, Kim; Brengman, Malaika - In: Journal of retailing and consumer services 66 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209666
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Together or alone : should service robots and frontline employees collaborate in retail-customer interactions at the POS?
Gauquier, Laurens de; Willems, Kim; Cao, Hoang-Long; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014240305