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~isPartOf:"Journal of retailing and consumer services"
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When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
2
Understanding premium private labels : a consumer categorisation approach
Nenycz-Thiel, Magda
;
Romaniuk, Jenni
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 22-30
Persistent link: https://www.econbiz.de/10011442343
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