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Is doing right all that matters in sustainability marketing? : the role of fit in sustainable marketing strategies
Gleim, Mark R.; McCullough, Heath; Sreen, Naman; Pant, … - In: Journal of retailing and consumer services 70 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014235389
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Reconciling conflict of interests in a green retailing channel with green sales effort
Heydari, Jafar; Bineshpour, Pegah; Walther, Grit; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013209459
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Consumer readiness for green consumption : the role of green awareness as a moderator of the relationship between green attitudes and purchase intentions
Shehawy, Yasser Moustafa; Ali Khan, Syed Md Faisal - In: Journal of retailing and consumer services 78 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015085030
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Green and gamified! : an investigation of consumer participation in green last-mile from a gamification affordance perspective
Liu, Xiaodi; Zhou, Zengze; Yuen, Kum Fai; Wang, Xueqin - In: Journal of retailing and consumer services 79 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015098478
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Green cooperation in last-mile logistics and consumer loyalty : an empirical analysis of a theoretical framework
Yang, Hye-jeong; Fang, Mingjie; Yao, Jinge; Su, Miao - In: Journal of retailing and consumer services 73 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014303137
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Relax your fear : the role of autonomous sensory meridian response (ASMR) in green advertising
Suci, Afred; Wang, Hui-Chih; Doong, Her-Sen - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014371794
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Predicting green product consumption using theory of planned behavior and reasoned action
Paul, Justin; Modi, Ashwin; Patel, Jayesh - In: Journal of retailing and consumer services 29 (2016), pp. 123-134
Persistent link: https://www.econbiz.de/10011442367
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You can't buy what you can't see : retailer practices to increase the green premium
Guyader, Hugo; Ottoson, Mikael; Witell, Lars - In: Journal of retailing and consumer services 34 (2017), pp. 319-325
Persistent link: https://www.econbiz.de/10011629371
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The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing; Lobo, Antonio; Leckie, Civilai - In: Journal of retailing and consumer services 35 (2017), pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
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Consumers' purchasing decisions regarding environmentally friendly products : an empirical analysis of German consumers
Eberhart, Andrea K. - In: Journal of retailing and consumer services 31 (2016), pp. 389-397
Persistent link: https://www.econbiz.de/10011529033